Sivans Fiske in Älvkarleby is run by Sivan Jansson, who grew up in Jämtland and has been fishing since she was a child. Fly-fishing courses, guided fishing tours, kick-offs and “fishing as wellness” are some of the products she offers for both individuals and companies. Sivan Jansson started the Fjällorna fishing association for women in 2003 and was awarded the Swedish Anglers Association’s highest distinction in 2018.